Blog
Blog
GEO, generative engine optimization: how you get found, cited, and acted upon.
MeasurementHow to tell if AI assistants talk about your business
There's no Search Console for ChatGPT yet. Here's a simple method, with no paid tool, to measure whether AI assistants name you, cite you and send you visits.
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Technicalllms.txt: the small file that introduces your site to AI
A text file at the root of your site that sums up who you are and where to find what matters. What it is, what it really does, and how to write one in 20 minutes.
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GEOHow an AI picks the sites it cites
When ChatGPT or Perplexity answer with sources, they don't pick at random. The path of a question, from search to citation, and what it takes to make the cut.
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StrategyGEO or SEO: what changes for a Quebec small business?
GEO doesn't replace SEO, it builds on it. What stays the same, what really changes, and where to start when you're short on time.
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TechnicalWhat is WebMCP?
WebMCP, explained simply: how a web page can tell an AI what it can do, beyond just being read.
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