Tools
WebMCP Check
Paste a URL. The tool checks whether the page is ready for WebMCP (Chrome trial token, declared actions) and gives you starter code for what is missing.
Our tools are free, no sign-up needed.Try them
GEO means generative engine optimization: being found, cited and used by AI. We cover it from a Quebec angle. Subscribe to get every new article by email.
Classic SEO put you in a list of links. Generative engines answer in the user's place: they choose who to cite, and increasingly, they act. That shift is what we track here.

There's no Search Console for ChatGPT yet. Here's a simple method, with no paid tool, to measure whether AI assistants name you, cite you and send you visits.
Read the article
A text file at the root of your site that sums up who you are and where to find what matters. What it is, what it really does, and how to write one in 20 minutes.
Read the article
When ChatGPT or Perplexity answer with sources, they don't pick at random. The path of a question, from search to citation, and what it takes to make the cut.
Read the article
GEO doesn't replace SEO, it builds on it. What stays the same, what really changes, and where to start when you're short on time.
Read the articleTools
Free tools to measure where your site stands. WebMCP Check is the first, more will follow.
Tools
Paste a URL. The tool checks whether the page is ready for WebMCP (Chrome trial token, declared actions) and gives you starter code for what is missing.